Subscription and Content Alliances Manager
Location: Delhi, India
Job Type: Full-time
We are actively seeking a dynamic and results-oriented Subscription Manager to join our team in Delhi to lead the subscription marketing efforts for our portfolio of magazines- The Caravan, Champak, Grihshobha, Sarita, Motoring World and others- for both print and digital editions. The ideal candidate will be responsible for strategizing and managing the subscription marketing operations, including leading the tele-calling team, as well as building and maintaining alliances with digital platforms and other partners.
- Develop and implement strategies to increase subscription sales and revenue across the group magazines.
- Monitor and analyze subscription metrics, identify trends, and propose corrective actions to achieve targets.
- Conduct market research to identify new opportunities and stay updated on industry trends.
Tele-calling Team Management:
- Lead and motivate the tele-calling team to achieve individual and team targets.
- Provide training and support to enhance the team's performance.
- Regularly evaluate the team's performance and implement improvement plans as needed.
Customer Relationship Management:
- Ensure excellent customer service to subscribers, addressing queries and resolving issues promptly.
- Implement retention strategies to minimize subscription cancellations.
- Gather customer feedback and insights for continuous improvement.
Marketing and Promotion:
- Work closely with digital editorial teams as well as marketing team to develop effective subscription promotion campaigns.
- Utilize various channels, including digital and traditional media, to promote subscriptions.
- Analyze the success of marketing campaigns and adjust strategies accordingly.
Data Analysis and Reporting:
- Regularly analyze subscription data, sales performance, and other relevant metrics.
- Prepare comprehensive reports for senior management, highlighting key trends and insights.
- Use data-driven insights to make informed decisions and optimize subscription strategies.
- Build and maintain strong relationships with digital newsstand platforms and other relevant partners.
- Negotiate and finalize partnership agreements to expand the reach of Delhi Press Magazines.
- Collaborate with partners to create joint promotional campaigns and increase visibility.
Institutional and bulk orders- Schools, Corporates, and Government
- Lead the efforts for bulk subscription sales with schools, colleges, and other institutions
- Bulk subscription orders from central and state government ministries and departments for public libraries and other social causes
- Bull sales with special interest groups aligned with each of the magazines. For example auto enthusiast groups for Motoring World, women’s clubs and interest groups for Grihshobha.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in subscription management and tele-calling team leadership.
- Strong negotiation and relationship-building skills.
- Excellent communication and interpersonal skills.
- Analytical mindset with proficiency in data analysis tools.
- Ability to work independently and collaboratively in a fast-paced environment.
- Familiarity with the publishing industry and digital newsstand platforms is a plus.
If you have a passion for loyalty and retention management, have a track record of driving subscription growth, and possess excellent leadership skills, we invite you to apply for this exciting opportunity.