Marketing Specialist - Books
Company: Delhi Press [Champak]
Location: INS Towers, BKC, Mumbai, On-site
Job Type: Full-time
Job Description:
If you are a reader and a book lover with a creative passion for innovative marketing strategies and editorial excellence, then you are who we are looking for. Join our team at Champak as an Editorial and Marketing Specialist dedicated to promoting and enhancing the visibility of our books and Champak as a brand. This role offers a unique opportunity to contribute to the entire lifecycle of a book, from its creation to reaching the hands of eager readers. Join us in shaping the future of literature and making books a part of people's lives.
Responsibilities:
Marketing:
- Marketing Strategy:
- Develop and implement comprehensive marketing strategies for each book, including identifying target audiences, key messaging, and promotional activities.
- Market Research:
- Conduct market research to identify trends, competitive landscapes, and opportunities for innovation in book marketing.
- Online Presence:
- Manage and enhance the online presence of books through website content, social media, and other digital platforms.
- Utilize SEO best practices to optimize book visibility in online searches.
- Collaboration:
- Work closely with the marketing team to create promotional materials, campaigns, and events that maximize book visibility and sales.
- Contributor Engagement:
- Foster positive relationships with contributors and involving them in promotional efforts.
Editorial:
- Story Selection:
- Work with the editorial team to contribute to the selection of books that align with the company's goals and resonate with the target market.
- Stay informed about literary trends and market demands.
- Content Development:
- Collaborate with authors and editorial teams to develop high-quality, compelling book marketing content that resonates with target audiences.
Cross-Functional Collaboration:
- Coordination:
- Collaborate with editorial, design, and sales teams to ensure a cohesive and integrated approach to book development and promotion.
- Communication:
- Communicate effectively with internal teams, authors, and external partners to align marketing efforts with editorial goals.
Qualifications:
- Master’s degree in Marketing, English, Communications, Liberal Arts, or a related field.
- 4-5 years of work experience in book marketing, with a portfolio highlighting successful projects. Editorial experience is a plus.
- Excellent written and verbal communication skills.
- Familiarity with digital marketing tools, social media platforms, and content management systems.
- Creative mindset with the ability to think strategically and contribute innovative ideas, and the conviction to make them happen.
How to Apply:
If you are excited about the prospect of combining dynamic marketing strategies and editorial flair in a creative, literary environment, we want to hear from you! Please submit your CV, a cover letter, and relevant portfolio to jobseditorial@delhipress.in. Use the subject line "Editorial and Marketing Specialist Application - [Your Name]