Digital Product Manager – Hindi Websites
Company: Delhi Press
Location: New Delhi
Experience: 4–6 years
Salary Range: ₹8–12 LPA (negotiable based on experience)
Type: Full-time
About Delhi Press
Delhi Press is one of India’s largest and most respected magazine publishing houses, with a legacy of over eight decades. We publish 30+ magazines across 10 languages, including iconic titles like Grihshobha, Sarita, Saras Salil, Manohar Kahaniyan, Champak, and The Caravan.
As part of our digital expansion, we are seeking a dynamic Digital Product Manager to lead the product roadmap and business growth for our Hindi magazine websites – Grihshobha.in, Sarita.in, SarasSalil.in, ManoharKahaniyan.in, and FarmNFood.in.
Role Overview
The Digital Product Manager will serve as the central anchor and owner of the product journey for our Hindi-language digital platforms – driving growth in audience engagement, subscriptions, and advertising monetisation. You will collaborate across editorial, tech, marketing, and sales to create high-impact digital experiences tailored to diverse Hindi-speaking audiences across India.
This role requires someone with a deep understanding of Hindi content ecosystems, strong product thinking, and a revenue-oriented mindset.
Key Responsibilities
Product Strategy & Roadmap
- Define and lead the product vision, roadmap, and KPIs for all Hindi digital properties.
- Prioritise features and improvements based on audience needs, tech possibilities, and business goals.
- Own the end-to-end user journey for website, mobile, app, and subscription funnel.
Growth, Engagement & Monetisation
- Work with editorial and marketing to shape SEO-optimised, user-centric content strategies.
- Drive digital subscription growth through product innovations and seamless checkout experiences.
- Collaborate with the sales team on advertising and branded content monetisation.
- Integrate tools and platforms (CRM, analytics, paywall, A/B testing) to improve retention, conversion, and ARPU.
Cross-Functional Collaboration
- Liaise with editors to translate content strategies into scalable digital products.
- Guide developers, designers, and UX teams in executing builds and optimisations.
- Align social media, email marketing, and SEO campaigns with overall product goals.
Data & Analytics
- Analyse traffic, user behavior, revenue metrics, and churn to inform product decisions.
- Regularly review performance of pages, content types, campaigns, and UX features.
Innovation & User Empathy
- Develop a strong understanding of varied Hindi-speaking user personas (rural, urban, aspirational, infotainment-seeking).
- Stay updated with evolving digital tools, platforms, and user behaviours across Bharat audiences.
Qualifications & Skills
Must-Haves:
- 4–6 years of experience in digital product management, preferably in publishing, content, or media-tech.
- Deep familiarity with Hindi-language digital audiences and their content needs.
- Strong grip on SEO, SEM, Google Analytics, Google Ads, and growth marketing.
- Exposure to Agile or Scrum-based development environments.
- Strong communication skills in Hindi and English (written and verbal).
- Bachelor's degree in Journalism, Mass Comm, Management or related fields
Preferred:
- Experience working with paywalls, membership, or content subscription systems.
- Familiarity with WordPress, app development workflows, and mobile-first design thinking.
- An interest in storytelling, news, infotainment, or vernacular content innovation.
What We Offer
- A chance to shape the digital journey of some of India’s most beloved Hindi magazine brands.
- Leadership role with direct impact on business growth and brand evolution.
- Exposure to the fast-changing world of digital content across India’s heartland.
- A collaborative and mission-driven work environment.
- Competitive salary + performance-based incentives.
How to Apply
Please email your CV and a brief cover letter (in English or Hindi) to: hr@delhipress.in
Subject Line: Application for Digital Product Manager – Hindi Websites